Why Hardwood

Why Choose Hardwood?

Would you give your wife a crystal just because it looks like a diamond? Of course not! So why settle for laminate or vinyl flooring that only imitates the beauty of wood?

When it comes to your home, consider the long-term value. Would you spend millions on a house with synthetic flooring, knowing it contains chemicals like formaldehyde? Are you concerned about sustainability, especially with synthetic products that never biodegrade?

With hardwood flooring, you won’t have to worry about these issues. It might cost a bit more upfront, but it’s a one-time investment that pays off in durability, beauty, and peace of mind.

Hardwood isn’t just wood—it’s exceptionally strong and durable. You won’t find high heel dents or scratches as easily as you would with softer materials. In fact, Brazilian hardwood is several times harder than even the hardest domestic woods, like oak.

Plus, trees grow back, while synthetic flooring increases pollution.

When it comes to flooring, genuine natural hardwood is the answer—the harder, the better.